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Re:Belgium declares loot boxes gambling and therefore illegal by vidarh on Thursday April 26, 2018 @07:41AM (#16930961)
Pokemon have had the games and 20 years worth of TV series that are pretty much extended ads.

For IAP: Instant gratification coupled with tons of analytics. Being able to tweak the balance until you get just enough valuable items to continue even if you don't get the item you really badly want. Making it into a weapons race or status race with other players (I once used about $200 on buying boosts in a niche online strategy game because another player pissed me off enough that I "bankrolled" an entire alliance just to see him lose; I subsequently closed my account and never played the game again, as I realized how easy it'd be to keep throwing money at it - it felt worth it for the satisfaction that once, but it'd have been a really bad habit to get into).

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