>Yeah, I may have to eat some crow from an argument the other day with another HN user. Surveys and #deleteFacebook and protests and so forth seemed to indicate that people did finally start getting interested in their own privacy.

I think it largely depends on who your friends are, and who you follow. All the people I follow on twitter for tech news were ranting and raving about all the FB scandals. Not a single one of my friends or people I follow outside of the tech bubble cared about it, most had no idea. If people spend their time on FB and insta, it's not hard to understand why they wouldn't even be aware of what was going on.