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A comment on High fructose corn syrup rebranded as 'corn sugar'. Parent comment

Re:High fructose corn syrup rebranded as 'corn sugar' by Encosia on Tuesday September 14, 2010 @02:45PM (#1691739)
The (evil) genius in the Blackwater rebranding is that they anti-SEO'd themselves by picking such an overused new name. Even if you followed the name change, searching for Xe didn't return any Blackwater-relevant results for quite awhile.
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Re:High fructose corn syrup rebranded as 'corn sugar' by Psyonic on Tuesday September 14, 2010 @11:35PM (#1693222)
And unless people spell it out in conversation, no one would know to search for "Xe" anyway.
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