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I noticed this as well. The images of the device are entirely inconsistent with one another [0].

* Rendering effects are visible in some of the images

* The front is displayed inconsistently. In some renders, a speaker is shown. In others, it is absent.

* The front is shown as having a black bezel at the top in some images and on the bottom in others.

* The radius of the rounded corners fluctuates between top and bottom and from image to image

* On the back, the fingerprint reader, camera lens, and LED may or may not be present from image to image

* Antenna cut outs are depicted as either horizontal or vertical

* The side buttons do not appear congruent

* The information on the back is inconsistent (sometimes device info, sometimes Blloc)

* The camera style fluctuates from image to image (sometimes single lens, sometimes dual lens)

On the flip side, the domain has been registered since 2016 [1] and the project has been referenced on other sites [2][3] (using some of the same rendered images). The Instagram [4] has had posts since 2017, but, again, most appear to be renders.

From adhambadr: trademark application [5] and university article [6]

[0] https://imgur.com/a/W6ogsZJ

[1] https://whois.icann.org/en/lookup?name=blloc.com

[2] https://competition.adesignaward.com/design.php?ID=54753

[3] http://startuptv.io/startups/blloc-die-smartphone-alternativ...

[4] https://www.instagram.com/bllocphone/

[5] https://register.dpma.de/DPMAregister/marke/register/3020172...

[6] https://www.fu-berlin.de/sites/profund/aktuelles/news/EXIST-...