For me, I almost always bounce if I don't immediately see pricing information as it is an important signal with respect to whether or not this is something that's targeted towards me and/or whether or not they think I'll get sticker shock if they show it to me right away. In either case, the lack of readily available pricing makes me negatively inclined to spend more time looking into a product where I don't know if I'd ever consider paying whatever price they don't want to tell me.

It doesn't need to be a lot of detail, or precise. Even just a "from $..." or "plans starting at ..." would be enough.

I agree. There have been a lot of times I’ve been interested in something that seems to be exactly what I’m looking for but when I manage to find pricing information it’s starting at $990/mo. And now I’ve wasted all that time on a product very obviously not designed to help me remember to pick up bread at the store.

I appreciate that Citus Data is right out in the open that entry level is $800/mo. I know straight up I can’t afford it. But they also tell me the size of their minimum instances, which also tells me my product hasn’t yet scaled to the level to need their service. And by the time it does, $800/mo will be acceptable.

Ah, so were you talking about the partner pricing, for integrating into a site/app? I can see how it would be helpful to at least have some prices shown for that, to show the ballpark. For a casual website owner who just wants to make the copy easier to read, the pricing is de minimis (just enough to make sure that folks are serious about integrating and not wasting our time with a bunch of back-and-forth). Shoot me an email if you want to talk further!

I’m planning on it. Thanks for all your awesome interaction on this thread.

* So I just randomly came to your website because I slacked off and should actually do work.

* I know that I will forget I even clicked on that link. The page has 3.5 seconds to convince me to stay longer.

* I'm mildly intrigued and form, in my head, a price I'd be willing to pay for the product.

* I scan the navbar for a pricing link to see if my expectation matches reality. I find nothing.

* The site obviously doesn't value my time, so why should I stay?

It's disrespectful.

Two reasons. First, the tech spoke for itself and I was sold, if I could afford it. Don’t insert the friction of having to exchange an email and suck my information out of me to find out the cost. That goes against every theory and study about conversion, dating back to before the web. They have a saying, when you’ve made the sale, shut your fucking mouth. And as my example demonstrates, sales leak out of that funnel simply because people can’t be bothered.

Second, the other saying is if you have to ask how much it costs, you can’t afford it. So by concealing the price, the company is telling me the cost is too high and they know it. They are telegraphing that part of their sales process requires a salesperson to coerce the money out of me.

Interesting point about involving a salesperson — it came across that you would have to negotiate with a literal person before purchasing? I sort of always figure that it's just a matter of an upgrade notice that displays a price and that's that.

Also, note that we don't actually require (or even ask for) email addresses or anything personal when you install the browser plugin. You just click install, try it for 2 weeks, and then buy if you want. The standard pricing is $2/mo, with a discount for annual purchase.

I totally appreciate the feedback and will see how we can better communicate our pricing to alleviate concerns like this.