Experts say Tesla has repeated car industry mistakes from the 1980s

Re:Experts say Tesla has repeated car industry mistakes from... by rgbrenner on Sunday April 22, 2018 @05:40PM (#16898748)

I've seen the articles where you got that from... But that's BS. Just read their 10K (this is from Q4 2017):

Marketing, promotional and advertising costs are expensed as incurred and are included as an element of selling, general and administrative expense in the consolidated statement of operations. We incurred marketing, promotional and advertising costs of $66.5 million, $48.0 million and $58.3 million in the years ended December 31, 2017, 2016 and 2015, respectively.

http://ir.tesla.com/secfiling.cfm?filingID=1564590-18-2956

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Re:Experts say Tesla has repeated car industry mistakes from... by nugga on Sunday April 22, 2018 @06:11PM (#16898902)

Fair enough, so they put some marketing stuff as expenses and might have some visibility in the real world, but it also says in the same document:

Historically, we have been able to generate significant media coverage of our company and our vehicles, and we believe we will continue to do so. To date, for vehicle sales, media coverage and word of mouth have been the primary drivers of our sales leads and have helped us achieve sales without traditional advertising and at relatively low marketing costs.

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