Sure, thinking about user experience and designing user-friendly UI is important. But multi-million dollar UI and the ability to scale without losing performance (due to deep pockets) are the only reasons to use FB, goOgle or any of The Stacks. Once more UX people and graphic designers start working on decentralized, free code apps, and organic growth via community-hosting (userOps) allows them to scale as well as corporate server farms, where does that leave The Stacks?