But, the data is ultimately only useful (legally) in order to spur clicking that you get a cut of, or to deliver a prominent message/ad. Does it really matter that it’s facebook that gets the cut rather than some faceless broker? I am still assaulted with ads targeted on my personal data, and with political ads that are obviously manipulative. That (political part) is the part that ultimately unnerved people, and that part isn’t going anywhere while ads form the basis of facebook’s business.

Data collection as a whole is certainly a booming market, but it allows facebook to bypass the very reasons they were called into congress: mass manipulation. Facebook is a platform of mass manipulation. Ads are just the polite name. All of us realize that CA is a small fish compared to the other data warehousing companies out there. Does congress?

What happens when your Facebook/etc data is used to deny you health insurance because you appear to be at risk for cancer? Or to deny you a job because you listen to the same style of music associated with a demographic that has higher-than-average rate of criminal records? Or to give you a higher home mortgage interest rate?

There a lot more people who would buy all the (normally private) details in Facebook profiles than you are guessing. Imagine if political advertising companies could purchase just one bit of it - say, your email address - from Facebook.

Targeting ads is the tip of the iceberg in terms of what could be done with the data if Facebook/Google/whoever gets more desperate for revenue.