You are wrong. They won't pay to watch an individual video, and they won't pay to watch Latest Gigacorp Product Placement Hour, but they will pay the creators they care about. Many are making a living supported by their audience via Patreon while posting their videos to YouTube. Which is really the worst case apocalyptic scenario for YouTube... Kinda surprised they haven't made more overt moves to try to destroy that setup. Especially given Eric Schmidt's book 'The New Digital Age' and his views that since Google are rich they can and should take direct control of human culture to save the poor from themselves.