I haven't seen one of them advertise online. Online adverts are way different than TV adverts. For one the latter costs way more, if I'm not mistaken. And even if that's not the case, still, those companies have so much money that running ads is like a hobby for them. So I'd rather not follow them. Just like Google can get away with killing Reader, they can get away with many things which if a smaller company did would be suicide.
Re:Time to rebuild the web?
by reaperducer on Monday April 16, 2018 @04:24PM
(#16852374)
Remember that if you're not in an advertiser's target demographic online, you won't see their ads.
I've seen plenty of McDonald's ads online. Coca-Cola, usually around Christmas and the Super Bowl. P&G? Occasionally, but probably more often than I realize because it has so many brands.
> Remember that if you're not in an advertiser's target demographic online, you won't see their ads.
That's one statement I can not believe. But it might be the case that I have not indeed seen the ads from those companies, maybe because of where I am.
When your company spends millions on advertising, you have teams of people to figure out if your strategy is effective.
Follow the leaders.