For some of us, it's engrained into our moral code to fulfill our word with people. And this is manipulated so we'll extend it to corporations. It took me years to learn how to handle relationships with large companies and I still feel horrible frequently after a call with a rep for one.

I've spent hours on the phone trying every way I can to resolve some issue and it too often just comes down to being a jerk. But in so many ways they create the rules of the game.