And I dispute the "pretty much everybody used" part. In fact, I think the article contradicts that opinion. Algol used it, and so did Pascal. But Pascal was only a year old [Edit: at the time the choice was made for C] - it [Pascal] hadn't set the world on fire yet (to the degree that ever did). That leaves Algol using ":=", and FORTRAN, COBOL, and Lisp not using it. That's not "pretty much everybody used".