Re:Uber enters dockless bike wars with Jump acquisition
by notatoad on Monday April 09, 2018 @04:03PM
(#16796471)
This seems like a defensive play against google maps. The most likely future for Uber is to be a route option in Google maps or some other app, where the user chooses the app first, and the transport method first, and Uber will just be an option with a price tag and time beside it, alongside Lyft and waymo and whatever other services are operating.
Bringing other transport methods under the Uber umbrella seems like a play to keep you opening the Uber app when you want to go somewhere, rather than opening somebody else's app and selecting Uber.
Bringing other transport methods under the Uber umbrella seems like a play to keep you opening the Uber app when you want to go somewhere, rather than opening somebody else's app and selecting Uber.