They're not upset about privacy, they're upset the election was stolen. They didn't care when those of us with experience in election issues brought this up 20 years ago, they didn't care in 2000, they didn't care until suddenly a pretend-billionaire reality star stole an election.

As soon as they can get rid of him, they will go back to not caring, even though it's more dangerous than ever and we've been telling them for decades.

It's not fair to say they don't care about privacy when by in large when they are surrendering it they are not aware. The average person has a very low awareness of the long term implications to the loss of privacy and how affect say, their chances of getting a job, or getting the best price for a product. But they will figure it out.

When I read about the Cambridge Analitica story I was kind of shocked anyone was surprised by what they are doing. I have seen companies hoover up data from Facebook in a similar way so I have always understood that under their old ToS any friend could give away your data by participating in an app. It had been like that for a long time (they changed the ToS-- I believe in 2015). That seemed terrible to me, years ago. The fact that it took people so long to be shocked about it just shows that their is going to be a long lag between when these things happen and when popular consciousness catches up with the implications.