> Most people I know think privacy is important.

The question is, how representative are those people of the population at large?

>how representative are those people of the population at large?

Another question is whether people truly understand their privacy exposure? They know FB has some information on them because they submit it, but they don't know how much info in total (sites visited, location tracking, etc), how that data is combined/used, who has access to it, etc.

And, they assume that whatever FB is doing with their data must be OK/legal because laws.

I think that's what we saw with reactions to these recent revelations. When an inkling of the real privacy exposure surfaced, people freaked.

And the follow-up question is, how much do they think it's important relative to other things?

> Most people I know think privacy is important.

Of course they do. What sort of person is going to tick the "I don't care about privacy" box? I guess the same kind of person that ticks the "I'm OK with mass extinction" box. Those opinions are not very relevant in the real world.

Really? If I killed all the remaining snowy owls you’d see that as morally equivalent to treating all my data as discoverable? I don’t see it.

No, I see ticking a box marked "I don't care about privacy" as comparable to ticking a box marked "I'm OK with mass extinction". In the sense that in theory nobody's outward preference is for invasion of privacy or mass extinction, but in practice few people are prepared to make changes that prevent those things.