Something clicked in me when I read the story of how Bill Gates used to wander into the support center from time to time and take a few calls. If and when I start a business, everybody is going to wear all the hats, for as long as that can be kept up. All developers do support. No job is so unimportant that the CEO can't jump in and pick up some slack. Everybody needs to be reminded that this is a large operation with lots of moving pieces, but at the end of it is a customer with real needs getting served by your efforts.