Spotify was excited to get them because it means older people might join. A larger audience, that's it.
65% of those 50 million streams in the first 48 hours were by people under the age of 34. See:
https://www.thewrap.com/beatles-songs-stream-50-million-time...
So yeah, catalog is king.
It's very bizarre that you don't understand the magnitude of the The Beatles. They are not something that requires a push.
So here's some number regarding the first 3 months of their catalog being available on Spotify:
"24 Million Hours Of Beatles Music Has Been Played In Their First 100 Days On Spotify
The company revealed today that in just over three months, people around the world have played 2,793 years worth of Beatles tunes.
Yes, that’s right — years. When that figure is broken down, it can be better understood as about one million days, or over 24 million hours. Considering that the average Beatles song is less than five minutes long, those 24 million hours multiply into several hundred million plays."
In fact, a conservative estimate of total Beatles plays on Spotify is still over a quarter of a billion. [1]
[1] https://www.forbes.com/sites/hughmcintyre/2016/04/08/in-thei...
I don't find it bizarre at all.
They are basically unplayed on UK broadcast radio nowadays and indeed for the past 30 years. I don't know if that is due to restrictive licensing or just lack of interest.
I am mid-40s and have never knowingly listened to an entire Beatles song. I've just asked my wife and she has never owned one of their CDs.
I don't know if they're even on YouTube. Edit: yes, their most popular song has 123 million views versus 3.2 billion for Gangnam Style.
My only peers who seem interested in the group and seek-out their music are musicians themselves.
I’m not sure why I’m bothering because you continue to miss the point and instead use multiple logical falicies to try to belabor your point. I get it, you have an obsession with this and you want to convince the world you’re right, doesn’t make it so.
I’m happy to be proven wrong as I have no skin in the game, but so far, you’ve not done so.
No my original point was the value of back catalog.
While its unfortunate that you aren't able to follow the conversation, it's even more unfortunate that you insist on making comments when you have nothing of value to add.
If you made that statement I'm guessing that you don't realize that the Beatles have been relevant for 50 plus years now and AC/DC for 40 plus years.
They are so enduring because they are classics. It's amusing that you believe that when yet another generation discovers these artists they are somehow going to become less relevant.
Both of those artists that you used in your example were long time hold outs to allowing their music to be streamed. And it was huge news for Spotify when they were added to their catalog.
It's worth mentioned that Beatles tracks were streamed 50 million times in the first 48 hours that they were available for streaming.[1]
[1] https://www.pastemagazine.com/articles/2015/12/beatles-songs...