Re:Ask HN: Why does P2P encrypted messaging still suck?
by aeorgnoieang on Wednesday April 04, 2018 @10:14AM
(#16754841)
One problem with bootstrapping a network of users of an encrypted messaging app/service is that info about the network of users itself arguably needs to be secured too.
But you're still probably right overall. Marketing to businesses or teams within businesses is probably the best bet.
Facebook started with a narrow target: students of some uni. Look for another similar group of persons, that want privacy and don't mind spending a few dollars.
Edit: Whatsapp (everybody here in Spain has it) was a paid app at first. They gave one year away... eventually they made it free, around the time that Facebook bought it.