Publishing recordings of live performances is pretty different from having a division of the company dedicated to supporting the careers of an artist roster

I believe they are testing this in the 'generic' categories of music. Think elevator muzak - people want the ends and don't care about the means, so they can white label artists who make albums like "Ambient sleeping tones" or "Rain sounds" and algorithmically crowd out independent artists doing the same thing, thus getting a cut of the royalties in addition to the distribution fees.

Edit: Like Aldi does for groceries