Suppose you pay a subscription for one social network, you'll need to pay also for the other one, to get connected to people on that other social network! It needs to be one big single social network and everyone pays for one subscription. Anything else doesn't make sense, but a single social platform as a network is unthinkable. So, basically, subscription doesn't make sense for social networking.
A social network is not a content provider, just a different kind of social network. If you cannot afford a subscription of some social network, you miss out. And that's not acceptable in terms of social life of a human being. Rich folks would be able to roam all networks, poor people wouldn't. So, if you only can afford some "cheap" networks, the whole thing ceases to make sense, as soon as you are barred from accessing other networks. Exclusiveness in social media is an oxymoron. See where this is going?
Subscriptions, combined with community awareness advertisements showing where users' money is going to (and where it is not going to) and why it benefits them.