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A comment on How Cambridge Analytica’s Facebook targeting model really worked. Parent comment

Re:How Cambridge Analytica’s Facebook targeting model really... by r00fus on Friday March 30, 2018 @06:05PM (#16720186)
No it was Hillary's campaign in 2008 that was big on "microtargeting".

ie, moving beyond "soccer moms" or "defense dads" but "soccer moms with one kid and expensive tastes".

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