That quote doesn't even make sense. The Model 3 isn't even the cheapest all electric car...
The Smart Fortwo Electric ($26K), Nissan LEAF ($29K), Volkswagen e-Golf ($30K), and Mitsubishi i-MiEV ($23K).
So Tesla is the only automaker that can claim they made a "relatively affordable electric car" by producing one that's more expensive and has sold fewer units? I do not understand.
> > Tesla has accomplished something no other automaker can claim: It's made a relatively affordable electric car.
Nobody is arguing that Tesla's vehicles have no merit, we're picking apart that absurd claim.
The EV1 wasn't for sale at any price, so it also wasn't relatively affordable. It was leased at a loss to meet a state law while GM lobbied against the law. (Same with its contemporaries the Toyota RAV4EV and the Honda EVplus.)
Tesla Motors expects their customers to be fanatical. But what if I just want to buy a car like a normal person?
In Argentina there was a time where slightly used cars sold for more than retail price simply because you had same-day availability instead of waiting for months.
They have a positive operating margin per vehicle, they for the most part always have. Is it as high as they want the margin to be yet, no, but it's not a loss. Are they spending a ton of money? YES! They are spending more on Cap Ex and R&D than Chevy and Ford combined. This is the same argument people made with Amazon for 15 years.. until one day Amazon became one of the top 5 companies by market cap. A high growth company should be reinvesting every dollar, and then borrow a shit ton more to reinvest still.
That remains to be seen. Selling something at a loss doesn't equate with making something affordable.