Re:Facebook Will Cut Off Access to Third Party Data for Ad T...
by mbrumlow on Thursday March 29, 2018 @11:30AM
(#16707845)
What wait? Why would Experian send data to facebook? I thought facebook already knew enough. ALSO WTF Experian can sell my data about me to the highest bidder?
[ Parent
| on HN ]
Re:Facebook Will Cut Off Access to Third Party Data for Ad T...
by durub on Thursday March 29, 2018 @11:42AM
(#16707943)
It is used for income targeting in ads. Sorry about the lousy/spammy reference, but it's the best explanation I could find.
From [1]:
"Partner categories are, importantly, only available in specific areas. Acxiom provides data from Australia, France, Germany, the US, the UK, and Japan. CCC Marketing provides data from Japan. Epsilon provides data from the US. Experian provides data from Australia, Brazil, the UK, and the US. Oracle provides data from the UK and the US, and Quantium provides data from Australia."
[1] https://boostlikes.com/blog/2017/08/target-facebook-users-in...