Agreed. Comparing Snap to other companies with similar # of employees, it really shows how bloated the company is especially since there is only _so_ much you can work on with a single purpose app. I wonder if their decentralized office tactic helped lead to this?

I think they already had a round of layoffs focused on engineers.

It says in the article they did, yeah. Still a bizarre amount left in my opinion. I can't imagine what they do all day.

Implement new filters?

they still need them to make a ui change that users might actually like.

I think Snapchat and users have opposite views on what the UI should be:

Snapchat want to show the maximum of sponsored contents to the users (BTW it took me a week to stop swiping right by reflex after the update) and users just want to send pics to theirs friends.

I know that my usage of Snapchat is anecdotal. If anyone has data on the percentage of users that voluntary look at sponsored content, I'm interested.

Well, at least they were kind enough to completely split up the sponsored content (right screen) from user content (left screen). With the update I entirely stopped viewing sponsored content, aside from the occasional ad when viewing stories. An interesting side effect is half of the ui is entirely useless now, which leads to a strange ux, but still better than interleaving everything (ie facebook, instagram, twitter, etc.).

>Snapchat want to show the maximum of sponsored content

Yet, with this latest update, they removed the stories/sponsored mixture and banished sponsored content to its own screen. Once you get over the habit of swiping right, you never have to open that screen again... if anything, they reduced the amount of sponsored content I see.

But now you see ads between stories. I don't remember if they introduced that with the update or before.