It also seems to me that this experienced company is trying to setup road blocks to stifle competition and using this fatality as cannon fodder to support his arguments.

How about we let whoever wants to research autonomous vehicles have at it, and we just throw the "Supervising driver" who failed in jail like he should be?

I mean the guy had one fucking job: hit the brake pedal if you're going to crash into something. He failed. The car is an experiment. The driver is the only safety mechanism in that car that matters, and as usual with humans it screwed up.