That said, many of these firms also ingest data from aggregated sources, so their research would activity be very difficult to accurately track via IP presence.
The reason for not having your own computers is because you can't afford them. A consideration for upstart funds, not a problem for RenTec.
Because you don't want anyone to have access to your code and data.
If you found out that Facebook is running on AWS, wouldn't you find that strange?
Therefore, A) companies that operate at a scale where the only upside disappears, and B) companies where the cloud saving outweights their expected liability cost, both will have their own datacenters. Facebook is clearly in category A, RenTech is clearly in category B. This is my understanding anyway.