Am I wrong that there is a clear difference between big data marketing methods and military information operations methods?

> [SCL Group's] expertise was in “psychological operations” – or psyops – changing people’s minds not through persuasion but through “informational dominance”, a set of techniques that includes rumour, disinformation and fake news.

https://www.theguardian.com/news/2018/mar/17/data-war-whistl...