There's a 3rd. Mention that you are doing something with Bitcoin / "BlockChain" and watch your stock soar![1]. Several companies including Kodak, Overstock, RIOT have used this strategy recently to very positive effects ( 50% or more in stock price increase in like a couple of days after mentioning blockchain or adding it to their name like RIOT Blockchain did)

[1] Source: https://www.bloomberg.com/news/articles/2017-10-27/what-s-in...