Yikes.
I agree with your points, don't get me wrong! Spot on-- this optimized data harvesting is widespread and terrible, and ads are dangerous.
Yet, I think your analogy is a little bit much and takes away from your argument. Missiles' purpose is to kill people, they tear apart families, bring chaos to countries-- they are built with the explicit purpose of terrorizing at best, and ending anyone not terrorized at worst.
Ads are meant to sell things. Sure, they are terrible when used as propaganda, but they're still just meant to be an efficient way do deliver feelings+ideas, and one that can be escaped with skepticism and critical thinking.
I personally don't think that a Google engineer working on Google Maps, a Youtube intern helping with creator tools, or even a Facebook employee making face filters for Instagram are in nearly the same ethical level.
Ads at their best (aka, furthest removed from propaganda) are about informing people of things they would otherwise not know about. Think, mom and pop sops, some new organization, or a science fair.
It's easy to paint things black and white, and there's a line that can be crossed in terms of tracking, optimization, and attempts to control the population/public opinion. IMHO though, I really do think engineers working on companies in the ad space are not as ethically removed as those working on machines meant to kill.
If you agree with those tropes missiles are less dangerous than propaganda.
My comment may come as exagerated but I think you need some shock value if you want people to start really thinking. Cognitive dissonance is hard to break and rare are those who don't consider themselves good people.
Really? You expect every user to understand the extent of FB's reach into their personal information? You expect every user to understand the extent of how companies obtain that data, whether through purchases or covert harvesting? You expect every user to then understand the myriad of ways their data can be used?
We work in tech, but we're quick to forget that most users at best have a simple understanding of, "I mean, they have some of my data, I guess some of the ads match some things I've searched for on Google before." Joe Schmo never reads a ToS, and we can't expect people not involved in this industry to not be surprised when something like this happens.
10 years ago they dismissed people telling them about things like Google Analytics or other external scripts on website. They used the "nothing to hide, nothing to fear" phrase. "You're paranoid no one want simple people's data".
Even better: doing it one week after complaining about how the GDPR and the Right to be Forgotten are bad EU laws.
However, Software development is not a Profession, in the proper use of the term. It is not self-regulating the way Medicine, Engineering, Law, and a few others are.
There is no formal standard of ethical conduct in software for practitioners to use as a baseline for their own behaviour.
>1.03. Approve software only if they have a well-founded belief that it is safe, meets specifications, passes appropriate tests, and does not diminish quality of life, diminish privacy or harm the environment. The ultimate effect of the work should be to the public good.
edit: this version is from 1992. And I should point out my courses at least had a discussion or two regarding programming ethics in college in the mid-2000's.
For instance, not following those guidelines would conceivably end one's membership of the ACM, and many companies have their own ethical guidelines (I would argue there is not much difference between professions for what is truly considered "ethical") which when breached would result in disciplinary action. Theoretically?
Perhaps not in the case of FB...
Let's say I'm a structural engineer or a lawyer and I act legally but unethically: I can be censured by my professional association/college, because law and engineering are professions and thus are self-regulating.
Can the same be said of software development? Certainly not. The cult of the amateur, self-taught basement coder and the entirety of startup culture are antithetical to professional ethics.
The problem is that it's very easy (and socially acceptable, even desirable) to build elaborate towers of logic on an unexamined premise.
Might be more than a modicum. If a lawyer or a doctor violates medical ethics, they could get their licenses revoked and be unable to practice their profession legally.
If it did, we'd have heard from it again in the last 26 years.
Such a baseline standard _must_ exist, and _must_ be created. Every applied technology has started out with dreams to "change the world", only to have those dreams shattered by those obsessed with power.
Biology? Biological weapons, nerve agents.
Chemistry? Mustard gas, TNT.
Physics? Nuclear weapons.
Michigan doesn't have a degree requirement for the Fundamentals of Engineering exam to work toward being a licensed Professional Engineer. In general, in the past, the NCEES, which runs the FE and PE exams has made degree exceptions for people with appropriate work experience.
It's absolutely feasible to have accrediting standards and bootstrap in all/most of the self-taught programmers today.
The flip side is admitting defeat and proclaiming software development truly is the new blue collar and has no hopes of truly being a profession.
[1] http://www.slate.com/blogs/business_insider/2014/08/02/state...
Open a software job board. 50% of offers are by companies trying to optimize some data harvesting and analysis to better target some ads.
Ads, the direct child of propaganda. So to everyone working in those kind of companies: you're not better ethically than people working on missile software. I'd say you're worse because you can argue missiles can be used as deterrent.