Facebook has reached this size but has not prepared itself for it, and what's happening is that they took a bit of a stumble, and absolutely nobody is rushing in to defend them because they've burned all bridges. The media hates them for the economics of taking over the media industry and their ad revenue, and making them dependent on them. Conservatives have a pretty solid case that they are being censored by the platform systematically, even if it isn't true they feel it is true, so no friends there. It's pretty obvious that Facebook can expect no help from the Republicans in general. The Democrats may not hate Facebook, but there's no positive reason to burn very much political capital on helping them. (After all, they didn't deliver this time, did they?) And increasingly, the chickens are coming home to roost with their customer base, as fears about surveillance, power, and abuse of power are now going from vague fears to metastaticized, realized issues with Facebook that appear to affect it down to its very core.
It's not just the media narrative, though that's true enough... everybody is now at best neutral towards Facebook, and they're accruing enemies fast, not least of which is an ever-increasing portion of their own customer base(s).
How will they get out of this one? It's possible this will just die down this time. But these forces aren't going anywhere, and if it isn't already too late for Facebook to change course on this, the clock is definitely reaching midnight fast.
Facebook has been aggressively monetizing user data for years. They are just one player in an entire industry built around this business model.
The existence of this industry is most obvious to technically literate, who you can generally identify by their use of strong ad blockers and password managers. But it’s been reported on before [0]. Online privacy is not a new concern... just look at the “Facebook is listening to me” meme.
So what I want to know is: why now? Why Cambridge Analytica? Why Facebook?
Here’s my best take so far.
1) Facebook’s user base is so big that it’s a relevant political constituency, and thus democratic governments have a reason to care.
2) Facebook creates an expectation of privacy and illusion of control that doesn’t exist with public-first platforms like Twitter
3) Cambridge Analytica is a scummy company in many respects, not just their work with Facebook data. They got lots of Facebook data from a third party who probably wasn’t authorized to sell it to them. This makes them a good candidate for regulators to make an example of.
4) Cambridge Analytica is closely tied to the Trump and Brexit campaigns, both of which are regarded as “dangerous perversions of democracy using lies to exploit vulnerable people” by exactly the kinds of political and media organizations that are driving this story.
Overall, I think this is a “Pigs get fat, Hogs get slaughtered” situation. The industry’s toxic practices are finally causing enough damage that institutions responsible for protecting the public (government, real media) are responding.
Bravo, I say.
[0] WaPo has an article explaining this on the front page today https://www.washingtonpost.com/business/economy/facebooks-ru...
For lack of a better word: sad!
I know whats happening in Yemen, I've read the facts, and now I don't care anymore. I don't want to see it in the news everyday because it wasn't relevant to me when I read about it and it has practically zero chance of every being relevant to me.
What Trump said about xxx person at yyy place is varying degrees of relevant to my life, all of those degrees more so than Yemen.
If Fox had a large Middle Eastern demographic that it's advertisers cared about, you would see Yemen Nightly at 7:30 without question.
Yes, because on the other side of that conflict is the Saudis, who are one of our biggest "allys", and of course, the other side of the coin is the general hypocrisy of caring what goes on in other parts of the world and not this one because it doesn't fit a specific narrative.
> What Trump said about xxx person at yyy place is varying degrees of relevant to my life, all of those degrees more so than Yemen.
I don't know how to not say this in a disrespectful way, but I really feel sad for you on a personal level if that's truly what you think. I have a feeling that you are just attempting to be a contrarian in this instance.
Anything Donald Trump says is more relevant to the west than Yemen.
I keep seeing comments which equating cheating and cleverness. If I win a chess game by moving making illegal moves this is not a sign of my brilliance. If you can't distinguish brilliant play from cheating, perhaps you don't understand the game.
See this thread: https://twitter.com/cld276/status/975564499297226752
Here's Time describing exactly the same tactic of friend-mining and using the data for targeting, and praising it as a game-changer: http://swampland.time.com/2012/11/20/friended-how-the-obama-... ctrl+f privacy -> no results
When we do it it's awesome, when they do it it's a data breach, it's a privacy violation, it's a breach of trust, and it requires government regulation.
When Obama's campaign did it, it was heralded as the future of democracy. Even the social media director for Obama's 2012 campaign acknowledges that they did the exact same thing that CA is being blasted for now [2]. I'm not sure why you're getting downvotes other than people just wanting to suppress the truth.
1: http://swampland.time.com/2012/11/20/friended-how-the-obama-...
... the campaign literally knew every single wavering voter in the country that it needed to persuade to vote for Obama, by name, address, race, sex and income.
...the digital-analytics team, led by Rayid Ghani, a 35-year-old research scientist from Accenture Labs, developed an idea: Why not try sifting through self-described supporters’ Facebook pages in search of friends who might be on the campaign’s list of the most persuadable voters? Then the campaign could ask the self-identified supporters to bring their undecided friends along.
...They started with a list that grew to a million people who had signed into the campaign Web site through Facebook. When people opted to do so, they were met with a prompt asking to grant the campaign permission to scan their Facebook friends lists, their photos and other personal information.
So, they used Facebook data, including "Friends" lists and personal information that those "Friends" had never directly consented to providing to the campaign.
[1] How did Facebook react to the much larger data harvesting of the Obama campaign? The New York Times reported it out, in a feature hailing Obama’s digital masterminds:
The campaign’s exhaustive use of Facebook triggered the site’s internal safeguards. “It was more like we blew through an alarm that their engineers hadn’t planned for or knew about,” said [Will] St. Clair, who had been working at a small firm in Chicago and joined the campaign at the suggestion of a friend. “They’d sigh and say, ‘You can do this as long as you stop doing it on Nov. 7.’ "
In other words, Silicon Valley is just making up the rules as they go along. Some large-scale data harvesting and social manipulation is okay until the election. Some of it becomes not okay in retrospect. They sigh and say okay so long as Obama wins. When Clinton loses, they effectively call a code red.
[1] https://www.nationalreview.com/2018/03/cambridge-analytica-s...