I wouldn't use it for non backup object storage, as it's in a single data center. S3 and Google Cloud are completely different, I'm not sure on the Google specifics but S3 has data replicated across three AZs.
(edit: I’m talking about geographic redundancy. B2 does use redundancy inside the datacenter to protect from drive failure, etc)
When you say 'key', do you mean the opaque object ID granted to objects in B2 which object stores like S3 doesn't have at all? I don't understand the rant here. S3 only operate by 'name' (key).
I have had no problem integrating B2 side-by-side with S3 and GCP in the products I have written. Their high-level models are largely compatible.
Just to clarify you statement about atomicity: All writes to S3 and B2 are 'atomic' (and B2 can also verify the hash and reject on failure for an extra layer of security). The difference you mention is just that you can superficially "disable" versioning for S3, so that each key only stores one object version at a given time.
The only difference to the upload when S3 versioning is disabled is what happens during the metadata update: With versioning, a version is appended. Without, the version is replaced.
For B2, simulating disabled versioning is two operations: Upload a new object, and delete the old one. As long as the object is only referenced by name, this will also be atomic.
It would be quite simple for backblaze to implement, though, so I guess it might come as a future option.
It's only slightly different from the name+version approach, but I personally like the concept of unique identifiers better. It feels nicer.
Also, if you upload an object with the same name (e.g. myphoto.png) it creates a new version, and there's no way to stop this. I don't want or need a new version!
I have a feeling this restriction is in place because of the underlying "vault" implementation.