Great article. The author coins the term "tiny pony" to describe the tendency of becoming acclimated to certain exceptional things. ie: There's a pony in the apple store and no one seems to care. Because its always there..

Maybe its because we're so focused on ourselves? I still have a regular brick-type cell phone. So its a lot of fun for me to play with an iPhone or iPad whenever I'm at the store, or when my friends let me play with theirs. I always get an urge to buy one - it could totally make my life better (especially mobile internet).

But if I buy it, I know the magic will go away. It's particular exceptional-ness will become an expectation, and even a frustration when it doesn't work correctly. And after a certain period, I'd likely refer to it as just another brick-type object, compared with whatever relatively exceptional technology is out then.