Been there, done that. I think "cool" and "hip" do not work well here. Switzerland figures as one of the most innovative countries worldwide and when I realised that it didn't really feel like that, I did some research. It looks like most patents are filed by large international corporations (https://www.swissinfo.ch/eng/business/intellectual-property_...). Swiss love come together to talk about "cool" and "hip" stuff, but actually changing how things are done seems to be very difficult.