Looks like a great product. How did you come up with the pricing models? It seems on the cheap side. Have you thought about having something between small and unlimited (at the $50 mark or more) and then the unlimited plan for quite a bit more (or even contact us for pricing)?

You are definitely right, unlimited is too cheap. OP has a nice thing going on here !

From what channels did you gain the most initial traction? After reading your other comments, I assume you didn't do "traditional" sales such as cold calling/emailing, so I'm curious as to how you built up a user base. I'm currently struggling to do that exact thing with my own business right now. I started selling (cold calling/emailing, demoing, PH/HN/IH posts, etc.) Jan. 1 2018 and I feel like there's something I'm missing as far as my sales process.

I did an interview for Indie Hackers with some detail (https://www.indiehackers.com/businesses/dependabot) but the short answer is cold sales was how I got started, followed by piggybacking off of GitHub's new marketplace.

I can't stress enough how valuable (from a learning perspective) sales was for Dependabot, but only after I started targeting the right people. For Dependabot that was commenting on open-source dependency update PRs (that people had created manually).

Nice, Love that you offer to free for open source, $50/month seems super cheap for enterprise through?

Yeah, this is going to sound mad, but I quite like only charging $50. I know some customers would be willing to pay more, but under the hood the product is the same and I personally feel good about giving people great value.

The above would have to change if I started doing serious sales, in which case I’d need a higher number to justify the time involved.

Value is relative. That is how you justify charging open source $0, a bootstrapped business $15, and a multi-billion dollar corporation $5000. The larger the product/more revenue a product brings in the more value your service offers them.

Others take note: this is how you do a homepage.

- What it does and who it's for, in one clear sentence at the top

- How it works, in three clear steps

- A list of features that implicitly addresses common concerns

- Simple pricing

- Nice clean look

Really well done.

The only thing I'd change: At the very bottom, "Set up" should be "Setup", since it's used as a noun.

If you want those big money enterprise clients, add Maven and Nuget support.

I agree. If this tool does what it says, and supported .Net/Nuget, my company would throw a lot of money at it. More than the $50/month advertised.

Interesting, thanks for the validation. We have basic Maven support already, and a PR half-finished for .Net - I'll get on it :-)

+1 for .NET. This'll be a killer thing for us!

Seems Maven is already supported, or at least in beta: https://dependabot.com/java.html

Awesome product, I reached out with some general questions