There are even indirect effects: when the rich are speeding because the fines don't matter to them, speeding becomes a wealth indicator that many of the less affluent will want to imitate for that reason alone. If conspicuous consumption is bad, conspicuous disrespect of the law has to be worse.

If he does it too much he will get his license revoked, so it still reaches a hard limit. At which point the person would either have to hire drivers, or drive illegally without a license and face harsher penalties.