This is very interesting. Vivitar made a cheap 35mm "toy camera" very popular in the lomography circuit called Vivitar Ultra Wide & Slim. It seems that they market their products to a completely different demographic. Wonder how much of the sales are from the lomo people vs old people who can't handle digital.

Love their TOS:

Third-Party Offers: We may arrange to have marketing and promotional information of other companies sent to you that we think might be of interest to you.

I really wish this was parody; but sadly it is almost certainly real.

And good on them; that'd be good for my grandmother, especially now that my grandfather's old SLR has died.

There's still a demographic out there that doesn't pick up on new tech quickly, either because they can't, they won't, or they don't have time to learn.

Then your grandmother should pick up a $2 film camera at a thrift store. This is a scam designed to get old people to opt-in to a mountain of spam.

Wow, I was expecting a Copyright 1996 down on the footer.