We all misjudge that which we don't understand. And if we did understand, we could do it ourselves.
Good point, too bad nested comments don't float the original comment up higher.
I just had a conversation with someone today about adding editorial content to a site. There is no content to post yet, but it's time to get cracking on writing the code to display it! As if writing the code is the hardest part of this. If we wanted it to take 15 minutes, we could install wordpress and be done: but it would be an empty site without all the other non-programming "business" things that need to be done before one can actually say they have a blog, ahem, editorial section.
In each case, they believe that the hard part of their business is the part they are doing/have done, and teh sales/marketing/bizdev is a slam dunk.