P&G and WPP: How shit hit the fan in digital marketing

Re:P&G and WPP: How shit hit the fan in digital marketing by Macha on Monday March 05, 2018 @04:09PM (#16524418)

Or to put it another way: what is the viewability of the side of a bus? A digital campaign with the same stats would have serious complaints.

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Re:P&G and WPP: How shit hit the fan in digital marketing by karljtaylor on Monday March 05, 2018 @05:01PM (#16524871)

I think it's lamar that frequently runs spots that say something like "if you see it/it works!"

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Re:P&G and WPP: How shit hit the fan in digital marketing by paulie_a on Monday March 05, 2018 @06:30PM (#16525558)

Clear channel has an equally stupid ad

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