Precisely. The Overton window for this topic seems to have shifted pretty far. The default position should be one of positive consent and assumed privacy. But then again, I think it’s all moot considering that Facebook’s existence is predicated on them collecting data. Asking them to do less of it is like asking a plant to stop photosynthesizing. That is to say: it’s their whole raison d’être, which means they won’t change it without a little encouragement from third parties.

If only. That battle seems to have been lost long ago, at least in the U.S.

Google, Criteo and other have long had a default opt-in policy for their retargeting products, etc.

You're the one in control of your browser. You know it's side effects when you load pages.

Internet had become an integral part of everyday life. This is like saying air pollution is not a problem, just don't breathe all the time.

Or is my sarcasm sensor not working this morning?

Your metaphor is incorrect.

Most people do not know these things.