I get the sense that there’s something wrong with reviews, too. It’s as if it’s far too restrictive to be able to write a negative review or the seller has far too much freedom to prevent negative ones from posting.

My anecdotal case was buying a lamp for a DLP TV. The seller claimed to provide a 1 year warranty and mine burn out after 11 months. However, there was absolutely no means to contact the seller. I tried reached out to Amazon to get it, but to no avail. Finally, I resorted to leaving a negative review about the product and seller. Within a day I was sent an email saying my review violated some rules that state I’m not allowed to be critical of the seller, only the product. I was flabbergasted. So I rewrote it without any direct mention of the seller and the same thing happened. At that point, I just gave up. The seller is still there, selling non-existing one year warranties.