Amazon has a tool to make it very easy for any idea anyone has to be patented. If I think it some crazy idea today, I can fill in a form describing it and lawyers will see if it's a valid patentable idea, then file the needed paperwork. Half the ideas may never be thought about again. That's where this came from, almost certainly.
Just because Amazon patents an idea doesn't mean it becomes real. It just means that if they ever decide to do it, they can't be sued by someone else who patented it.
We left a bad review of the seller. I challenge you to find that - and even better - who’s to say it was that seller or another bad actor that polluted the stock?
The other day I found myself needing printer toner. Amazon has a much better price, even when they sell it themselves, than local stores. But then I see that along with the "sold and shipped by amazon", which is still quite cheap, there are dozens of even cheaper options, some of which are fulfilled by Amazon anyway. So how do I know I am buying a new, original cartridge, an honest, quality refurb, or something that might print badly, or even damage my printer? Even the sold by Amazon merchandise, which I'd hope is original, could be comingled with a refilled knock off that might be indistinguishable out of the box, but will be very different in operations.
For something like this, as a consumer, I absolutely need to know the provenance of what I am purchasing, and the chance that there is commingling means I cannot buy something like this from Amazon, as I won't even be able to tell for a while.
In an ideal world with no counterfeits, product commingling is an efficient thing to do, and if a product is commingled, there is no point in giving the 3rd-party seller top billing, the customer should feel like they're buying from Amazon.
In Amazon, I know to try to do this, but I don’t quite trust that what I bought came from who it claims to be. My mother has no concept of a “third party seller.” She just knows “it’s on Prime!”
IMHO the Amazon user experience tries to explicitly bury the 3rd party “bazaar” inside the “store,” and (some time ago) successfully managed to mingle them both into a single “marketplace.”
When I’m shopping for a 1978 printing of a book, I want the bazaar. When I’m shopping for a Chromecast, I want a “store.”