We, as the tech community, tend to be trusted by our friends and family for recommendations. Start pushing your friends and family away from the tech giants. You aren't going to win every battle, but if people know you have concerns, it does subtly change the message, people are coming around to understanding what these companies are and how they work. They have billions of people's data they're built on, but we can still start to erode it. Remember how Google Search and Gmail all became popular in the first place: We, everyone's "computer expert nephews" told people about them, and how great they were. Now we can tell them about DuckDuckGo and our favorite privacy-oriented mail service.

Additionally, we can avoid working ourselves for companies doing unethical things, like paying off academic researchers to make public statements supporting them, financing think tanks and lobbyist groups to push their agendas, and acting in blatantly anticompetitive ways. Sure, all of these tech giants have tons of people waiting to work there, but we can still reduce the pool of candidates, people who know better need to walk away. This not only reduces their talent, but means that talent is available to start and improve new competitors to the entrenched parties.

And I absolutely believe we need to advocate that legislators and judiciaries start taking a renewed look at antitrust enforcement, and we need to advocate for removing blanket immunities that these companies enjoy. Congress just realized in the past two years that these companies have a lot of sway over elections, and if anything gets Congress moving, it's protecting their reelection campaigns.