That's not how Uber was originally promoted to drivers at all. Uber was originally promoted to high-end professional car drivers.
Some discussion on this site:
https://uberpeople.net/threads/uber-radio-commercial.27343/
Not sure if these are the same commercials I heard.
Fairly sure that the parameters of driving for Uber/Lyft preclude every single aspect of what makes that activity enjoyable for an 18-22 year old.
Do they allow you to set a destination area so that your fares are limited to this, or do you just get to review and accept fares so you can choose ones in the right direction? I wasn't aware it could be used to just pick up someone going the same direction.
I can see something like that doing very well, but I can also see how Uber might want to brand it slightly differently, as those drivers may be slightly less invested in driving for Uber and might be more likely to flake or not be as accommodating to passengers.
Source: I asked an Uber driver about this a few months ago.
Uber didn't last I checked, but Lyft does.
You can only use it twice a day, however.
They say more than 80% of Uber drivers work less than 40 hours per week so that "median profit of $3/hr" is probably for someone working 10 hours per week.
Or, "I feel like riding around tonight, no particular place to go, may as well see if I can make a couple bucks by giving others a lift". I know that back when I was around 18 - 22 or so, I would often spend a saturday night just cruising with the radio playing, windows down, and enjoying the ride.