Of course from my perspective, I want them to care about things like bugfixing or supporting my teammates. But then you have to put controls on that so that people can't just never really do anything except bugfixing or riding their teammates' coattails.

I think the right direction is weighing manager feedback more heavily so that if a team member is doing things that benefit the whole team, the promo committee can accept the manager's word that the person had an impact even if they can't quantify it with metrics.