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Re:How GDPR Will Change The Way You Develop by pdkl95 on Tuesday February 27, 2018 @03:59PM (#16477818)
> ga('set', 'anonymizeIp', true);

Note that this doesn't actually provide any useful anonymization. That feature is a placebo designed to give minimal compliance with privacy policies and pre-GDPR data protection requirements.

https://news.ycombinator.com/item?id=13639921

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