Re:How GDPR Will Change The Way You Develop
by epicide on Tuesday February 27, 2018 @01:44PM
(#16476514)
> advertisers pay you to show ads to EU users because they want to get money from EU users; so these advertisers are/have to be GDPR compliant
This is the part I'm not sure is true.
Sure, if the ad agency's company motto is "delivering ads to EU users since XXXX", they obviously have to be compliant, but what if they are a US-based ad agency and none of the companies selling them ad space are in the EU? How many layers does one need to circumvent this?
Re:How GDPR Will Change The Way You Develop
by PeterisP on Tuesday February 27, 2018 @02:01PM
(#16476695)
I'm not talking about ad agencies, but about the actual advertisers. Why would a company buy ad impressions if they're not selling to these users?
Almost every ad I see is from some company that is actually eager to sell stuff to me, so they're doing business in EU, and have to be compliant.
All advertisers who care about me won't be allowed to buy my data from US-based ad agencies, so even if such US-based agencies can gather the data, it's worthless, since noone would buy that.
The advertising networks are clearly doing business in EU as they're getting paid by these advertisers - so all the major advertising networks will have to be GDPR compliant. So in this regard, the ads (and user info used for these ads) shown to EU users will (in practice) have to be GDPR compliant even if your site doesn't care about it, because everyone who'd want to pay for these ads has to be compliant.