Yeah as someone who works in the security industry, the ubiquity of security awareness targeted at end users is both a blessing and a curse. It's a blessing because now many more people know what key-based authentication is. It's a curse because now people get mad when my report has a finding that their no-passcode single key authentication system is worse than the "use your RSA token to check out the constantly-revolving root password" system they just replaced.

Like when people use the phrase "two-factor authentication" without knowing what the three factors actually are and why they matter.