Re:SaaS Conversion Rates from Free Trial
by flexie on Thursday February 22, 2018 @06:40AM
(#16436889)
Thanks for taking the time to answer!
If the SaaS provider takes customers' credit card information up front when they start the trial period, and he charges the customer automatically when the trial period ends, but a number of those customers want to cancel, and the SaaS provider then (as a policy in order to avoid disputes) allows all of them to cancel, would he then get into trouble with the credit card brands/processors/banks?
If the SaaS provider takes customers' credit card information up front when they start the trial period, and he charges the customer automatically when the trial period ends, but a number of those customers want to cancel, and the SaaS provider then (as a policy in order to avoid disputes) allows all of them to cancel, would he then get into trouble with the credit card brands/processors/banks?