Hi Kayhi, quickly, what do you define people with normal diet? There is an array of different diet and different health spectrum that doesn't constitute a visit to the doctor or even have the thought of getting a blood panel. As mentioned above, the scientific rigor for each supplement efficacy on some human clinical trials are sometimes over-simplification of findings from very short trials that don't look into more longitudinal studies. And this is just the non-healthy populations. Most clinical trials that do work on healthy populations tend to focus on athletes. We are still looking more studies that focus on "average" populations that aren't necessarily unhealthy and pro athlete population.

In the end, what we are doing is using data to see if controlling for purity in supplementation improves people's definition of health. If we can control parameters (purity, vitamin active form, etc.), can we see those changes quantitatively rather than qualitatively.

Thanks for your inquiry.