Appetite and satiation are far more complex than just "eat until your full and then stop", for instance amensiac patients have been observed to eat waaay more than they should have just because they did remember eating (Rozin et al. (1998)), even they should have by all rights been physically full. There's whole layers of cognitive, emotional, and behavioral patterns with excess food consumption.
Personally, I have been able to effectively lose and keep off weight while still enjoying all manner of unnatural foods (Ice cream, McDonald's and candy, oh my).
Food choices became about avoiding "spending" my calories on "bad deals", avoiding foods which didn't promise enjoyment commensurate to their cost.
It's a clear public safety danger to imply the above are healthier than their processed counterparts, and my main beef is with the sensationalist title, that aims right at the "calories are a myth" bandwagon. The study itself is good, if it works, it works.
This page:
https://www.logicallyfallacious.com/tools/lp/Bo/LogicalFalla...
has this sentence:
> There are many natural things that are better than unnatural, but they must be evaluated based on other criteria besides the “naturalness”.
which sums up the whole thing nicely.
Freezing and preservatives don't significantly alter nutritional value, and there exist low calorie frozen meals specifically formulated for dieters. Highly processed, but much healthier than some very natural wholesome steaks.
This is like saying the solution to addiction is to just stop doing drugs, but people are too incompetent and need magical solutions like rehab and maintenance drugs.
The danger with this approach is that the average Joe hears the message as "weight is not related to how much you eat (energy/quantity), but what you eat (quality)". That message is a public health danger, yet is becoming the prevailing sentiment for health magazines, supplement marketing, popular lifestyle shows etc.